Headless CMS examples: 3 companies using a headless or decoupled CMS
Countless brands are using headless architectures to distribute content to new channels, integrate third-party tools, and collect data at scale. Here are three headless cms examples.
1. Princess Cruises
Providing personalized omnichannel experiences across multiple cruise ships is no mean feat, but with a decoupled CMS, Princess Cruises manages just fine.
The cruise ship operator uses a decoupled CMS as a central content hub to distribute personalized, real-time, and multilingual content and customer experiences across mobile apps and onboard passenger-facing screens.
Passengers can use smartphones or tablets to access Princess Cruise’s native mobile app, where they can access deck plans, browse activities, and keep a personalized plan of their time onboard.
2. The Economist
The Economist is a prime example of a brand looking to penetrate almost every mainstream channel and touchpoint on the market—a feat that’s only feasible with a headless or decoupled CMS.
The global news and op-ed publisher uses a headless CMS to push content to channels including native mobile apps, Snapchat, The Economist Alexa Skill, Oculus, and much more. In other words, the brand is now accessible through mobile, social media, voice, and virtual reality devices, with one headless CMS serving the content.
3. V-Zug
V-Zug is a Swiss luxury appliance maker that needed an eCommerce solution with headless commerce capabilities in order to integrate their eCommerce ecosystem with various back-end systems.
V-Zug used Core dna, a decoupled eCommerce and DXP solution, to achieve their aim. They leveraged Core dna’s 80+ pre-built applications to handle payments, overstock management, and dynamic pricing. Further, the end product used Core dna’s APIs to seamlessly integrate with several back-end systems, including V-ZUG’s SAP ERP, providing customers with a seamless experience and real-time access to product information, accurate pricing, and product availability and shipping data.