7. Assemble Your Team

You have your plan and can’t execute it alone. Time to get some hands on deck. Do you have a team in place already? Ideally, this group comes close to being exactly who you need to buy and optimize media, generate creative messaging and imagery, measure performance, and support your marketing goals. Each member of the team needs his or her own tailored goals to their role that ladder up to your team goals. For more on goal setting visit this handy resource.

But there may be a few gaps. Consider any efficiencies gained from outsourcing the gaps to external agencies or freelancers. Or perhaps there’s a member of the team who can be easily upskilled to fill one of those gaps? Or you may need to change up the team structure and make some new hires.

Even if formal upskilling of team members is not the solution, you should make continuous improvement and learning a fundamental part of their day. Doug Collier, CMO of La-Z-Boy, says:

The world is changing so fast, particularly from a marketing standpoint, that if you’re not interested in learning new things you’ll be left in the dust very quickly.

Marketing is constantly evolving and you want your team to stay sharp and on top of their skills. Schedule a regular show and tell session, either with external experts or members of the team presenting the latest findings in an area of interest to your industry or the marketing niche.