10. Increased focus on privacy

Customers are willing to share their data with companies but they do so with the belief that brands will protect their data and only use it for the right purposes, such as to provide them with more relevant content.

There will be an increased focus on privacy and what brands do with data in 2021. Laws and regulations such as GDPR and the California Privacy Act (which won’t be active until 2023) will shape how companies manage customer data going forward.

What to do:

Keep up to date with the changing laws and regulations surrounding data privacy and protection and ensure that your company is following the guidelines as requested.

(Source: GDPR Preparation: 7 Questions To Ask Your CMS Vendor)