List Building Strategy #5: List Swaps

Once you’ve got a small list established – say four or five hundred – you can start thinking about list swaps.

A list swap is when you reach out to another blogger or business in your space who isn’t a direct competitor. They should have a very similar target audience but you are not directly fighting for their business.

If you each have a lead magnet that would be incredibly beneficial to the other person’s audience, you ‘list swap’ by each writing an email to your list about how awesome the other blogger’s free lead magnet is.

Beyond leveraging someone else’s list for more signups, you’re also doing a service to your own list by introducing them to valuable information that’ll really help them in a fundamental way.

On Easy M6, Liudas Butkus talks about doing ad swaps, which are essentially the same thing.

He says to not expect too much at first – maybe 50 clicks and 15 new subscribers.

But, he also points out that in his record month, he earned around 1,500 new subscribers from this easy-to-execute strategy.