3. Get Your Head Around Company Data

Don’t wait to be fed information by the company’s data scientist or insights people. Get hold of as much data as you need to understand the business, the customer and how your product or service solves their problem.

• Sixty-four percent of marketing executives “strongly agree” that data-driven marketing is crucial to success in a hypercompetitive global economy. 
• Eighty-seven percent of marketers consider data their organization’s most underutilized asset.
• Almost half (49%) of brand executives feel “significant pressure” to increase data’s role in their current strategy.

According to a report by Terradata;

The ultimate goal of data-driven marketing, of course, is to improve business. Yet as of today, just 39 percent of organizations are capturing significant business benefits – such as improved ROI, increased customer loyalty, or more sales conversions – from acting on customer data.

Be on very good terms with your data team and their outputs. Not only will this give you a thorough understanding of what your customers want, but also guide you towards new revenue opportunities.