Who is the primary stakeholder for choosing a Content Management System (CMS)?

Before you can even consider different CMS features, you need to figure out who decides what CMS to use.

This is harder than it appears. As the size and needs of your organization grows, so do the number of stakeholders. Your IT might demand a CMS that fits with their current infrastructure stack. Marketing might want something that plugs in with their marketing tools. Sales, on the other hand, would want CRM integration.

Keeping all stakeholders happy can be a potential minefield.

In fact, according to one Forrester survey, most web content management system initiatives fail because of internal politics.

This is why the first two steps in choosing a CMS is to: