Introduction 

Chatbots are taking over.

But there’s no need to panic because you can rest assured that chatbots aren’t bloodthirsty androids (yet) — they just want to help answer FAQs, speed up sales processes and lighten the load of customer support representatives.

A report from Forrester Research showed that more than half of the companies surveyed stated that they either had a chatbot system in place, or were planning on developing such a system within the next twelve months.

While chatbots can make some tasks easier for both vendors and prospective customers, these systems are only as good as the user experience they provide. This lesson will examine how a chatbot works, the primary mistakes companies encounter when they develop their chatbots, and ways to prevent those mistakes from creating an unpleasant experience for the user (and an unprofitable one for the company).

Here are 4 chatbot fails you need to avoid:

1. Misaligned messaging
2. Conversational dead ends
3. Lack of personality
4. Going in strategy-less