The future of commerce is decoupled
While a headless commerce solution solves many problems (hello there, constantly evolving landscape of IoT devices), it also creates problems, as discussed above. If you’ve read our headless CMS article, you’ll know why the future is decoupled, not just headless.
A decoupled commerce system is similar to a headless system in the sense that both front-end and back-end are decoupled. However, unlike a headless CMS, a decoupled CMS doesn’t remove the front-end delivery layer from the equation entirely. This architecture gives marketers back their power in the form of content authoring and content previewing, while also giving the brand the same headless freedom needed to deliver content to different devices, applications, and touchpoints through APIs.
You could say a decoupled CMS gives you the best of both worlds—and that’s why we say the future of eCommerce is decoupled.
So you could say eCommerce has lost its head. But for those who are not tech-savvy, a decoupled commerce system provides the ease-of-use similar to traditional commerce system but with the flexibility of a headless system. It’s the best of both worlds.