Course Content
M2: Headless Commerce
The world of eCommerce is changing. You might even say that it has lost its head. With consumers getting used to consuming content and making purchases through various touch points — from IoT devices to progressive web apps — legacy eCommerce platforms are struggling to keep up with the demands of the customer.
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M4: B2B eCommerce Platform Features
Business-to-business (B2B) eCommerce platforms cater to companies that sell their own products or services to other businesses. B2B eCommerce platforms are popular with companies looking to diversify their revenue streams.
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M5: Adobe Magento Commerce
Adobe commerce (formerly Magento Commerce) has proven to be a popular choice for enterprise eCommerce brands. According to Salmon, Magento accounts for 31.4% of top 100,000 eCommerce sites.
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M6: Adobe Magento 2 Migration
Adobe Magento powers around 9 percent of the world’s eCommerce sites — and a great number of those users are at a crossroads: Should we go through the process of migrating to Magento 2, or should we explore pastures anew?
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M7: Speed Up Your Website and Applications
Site speed is critical for a successful website. Speed affects everything from a website's visibility on SERPs to conversion rates, engagement, and overall customer satisfaction. Needless to say, optimizing your website's speed is a necessity, but that doesn't make figuring out how to do it any easier.
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M8: Panama Papers: 2 Key Breaching Open Source Platforms
The hacking of Mossack Fonseca’s client portal leaked over 11.5 million documents, 4.8 million emails and 2.6TB of data - the largest leak in history. Prime ministers have resigned, business people are being scrutinized and over 30 countries have launched investigations against individuals and companies.
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M9: Contentstack
Deciding on your next content management system can depend on several factors, including your current tech stack, the requirements of different departments, your current priorities and where you see your business heading in the future.
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Case Study 1: Did You Start Up a New Media Behemoth in 2005? These Guys Did…
Does the year 2005 feel like yesterday to you? Can you believe we’re now laying on the nostalgia about the events of just over 10 years ago?!
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Case Study 2: What Does Adobe Acquiring Magento Mean For..?
“Adobe to Acquire Magento Commerce” was the straightforward headline of the press release that popped up in my news alert. Just five simple words. And yet, their impact could be tremendous. An impact that will be felt differently, depending on your role and relationship with these two software companies.
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Case Study 3: Music Streaming No Longer Just For Men on Pirate Ships
You know it’s an election year when every face on your TV is suddenly an expert in human psychology.
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Case Study 4: Core dna vs BigCommerce vs Shopify Plus: Platform Standoff
This lesson will analyze BigCommerce, Shopify Plus, and Core dna to see which platform best suits forward-thinking online retailers looking to provide experiences, not just products.
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Case Study 5: Acquia Acquired For $1B: What Does It Mean For Their Future?
The acquisition (or should we say, Acquiasition) may not come as a surprise to those who have followed Acquia’s story closely over the past few years. In a 2018 article for Xconomy, CEO of Acquia, Michael Sullivan, hinted that the company might end up selling “to accelerate (growth) even faster.”
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Case Study 6: The Amazon Survival Guide: Thriving in The Age of Amazon
Amazon’s dominance over the eCommerce market is almost scary. 44% of all product searches, in fact, start with Amazon. They own 43% of all U.S. online retail sales. That’s almost half the market!
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Case Study 7: Ascedia – Providing A Headless Solution For Standard Process (Case Study)
How Ascedia helped nutritional supplement giant, Standard Process, rewrite the way they engaged with their customers.
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Assessment + Professional Diploma Certificate
eCommerce Platform Strategist

Consider your options before using Magento as an eCommerce platform

We won’t deny that Magento is a stellar eCommerce solution, but will argue that it’s not the best commerce solution when you factor in things like:

  1. Ongoing costs
  2. Ongoing maintenance
  3. The mountain on unsolved customer support tickets
  4. The issue of continual updates and migrations
  5. Magento’s lack of supporting technology
  6. Magento’s open source nature
  7. The lack of native headless content management features

From our perspective, we feel that brands should at least consider their options before coughing up at least $22,000 for a versioned product that doesn’t provide solutions for today’s omnichannel world.

This is our perspective in 2021 on the importance of choosing your platform wisely

The Platform Dilemma 

Magento has changed a lot from its early days. However, Magento site owners still face several problems like website crashes, extension conflict, compatibility issues, and more. Platform issues hamper business and create unnecessary chaos.

Are Magento’s glory days over? Here’s a look at the issues with the platform and why new technology like Core dna is changing the way you previously thought about eCommerce platforms. 

Headless is Changing the Game – Big changes are happening in the world of eCommerce platforms. Headless commerce is agile, fast, and flexible. The CMS world is being turned upside down with the introduction of headless technology. The paradigm shift means content editors can construct content in new ways, store it, and distribute it whenever and wherever they choose. The eCommerce sphere is especially profiting from the shift. New technology like Core dna is changing the way customers build and manage eCommerce platforms. 

Magento Represents a Legacy Technology – A legacy system is an outdated computer system. The platform can’t deploy quickly or change rapidly without utilizing extensive back-end developers. For brands or businesses with teams of back-end developers at their fingertips, Magento was a great fit. However, for customers who don’t have the technical expertise and are not interested in maintaining technology, going headless will likely become how they deploy their next eCommerce platform.

Developers Can Do Anything – Pro-Magento users argue the ability to change anything is a major perk of the platform – which is excellent if you have an in-house development team. While developers are finding ways to customize and hack Magento to enable it to work in this headless future, at the end of the day, update costs, refactoring, patching, ongoing innovation, and security upgrades are always going to outweigh the fixed fees for a hosted cloud platform. On a hosted cloud platform, all these activities are done for you. 

The Need For Speed – Once again, all-mighty Google updates have made speed and performance all the more significant. Speed doesn’t simply mean quick page load time or caching to deliver content quicker. Instead, speed should consider giving rapid results from a search, search filtering, faceted searches, and casual browsing.

Is Open Source a Real Advantage? – This has been a great debate for over two decades. So many people have the misconception that open-source is free, but that’s not always the case. Does managing your own technology make sense? Does it deliver any competitive advantage? Does it allow your business to be agile and move quickly? These are the questions you should be considering. 

Is Re-platforming Dead? – Who needs plugins, bug fixes, feature requests, upgrades, security patches, hosting, performance tuning, and caching when a platform can provide it for you from the get-go?