Course Content
M1: Direct-to-Consumer (DTC)
We’ve already covered the benefits of going direct-to-customer, but to recap, manufacturers now have the chance to cut out the middle-man and access the market themselves through eCommerce websites and applications. That translates into higher margins, greater control, and a closer relationship with buyers.
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Introduction
Questions you need to think about before your brand goes DTC
[D2C tip #1] You need every stakeholder on board
[D2C tip #2] You need a robust infrastructure
[D2C tip #3] Expect a dip in traffic
[D2C tip #4] Your customers will want a reason to buy from you directly
[D2C tip #5] You need to avoid channel conflict (For now)
[D2C tip #6] You need to manage data far, far better
[D2C tip #7] Your eCommerce solution will make or break your D2C efforts
Going direct-to-customer? Be over-prepared
M2: Headless Commerce
The world of eCommerce is changing. You might even say that it has lost its head. With consumers getting used to consuming content and making purchases through various touch points — from IoT devices to progressive web apps — legacy eCommerce platforms are struggling to keep up with the demands of the customer.
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Introduction
What is headless commerce?
How headless commerce works
Headless commerce vs traditional commerce
Headless commerce: The key benefits
The two biggest drawbacks of headless commerce
How headless commerce supports omnichannel retail
3 headless commerce platforms to consider
The future of commerce is decoupled
M3: Hybrid B2B & B2C eCommerce Platform
There’s been a dramatic shift in eCommerce, with companies forming strategies to target both B2C and B2B with their products and services.
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Introduction
B2C vs. B2B eCommerce
What’s the difference between B2C & B2B eCommerce?
The features expected from B2C and B2B eCommerce platforms
But targeting both markets doesn’t need to be hard
What is a hybrid eCommerce platform?
Hybrid eCommerce platform features: Why a hybrid platform is the next generation of eCommerce solution?
Don’t let your eCommerce platform hold you back
M4: B2B eCommerce Platform Features
Business-to-business (B2B) eCommerce platforms cater to companies that sell their own products or services to other businesses. B2B eCommerce platforms are popular with companies looking to diversify their revenue streams.
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Introduction
Catalog
Cart
Searches
Checkout
Customer
Merchants
Customer Portal
Orders
Products
Pricing
Shipping
Media
User Experience
Content Management
Infrastructure
Security
Integrations
Reporting
Regulatory Compliance
Support Services
M5: Adobe Magento Commerce
Adobe commerce (formerly Magento Commerce) has proven to be a popular choice for enterprise eCommerce brands. According to Salmon, Magento accounts for 31.4% of top 100,000 eCommerce sites.
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Introduction
Magento opensource vs. Adobe Magento commerce
The disadvantages of Magento as an eCommerce platform
Magento Commerce vs. Core dna
Consider your options before using Magento as an eCommerce platform
M6: Adobe Magento 2 Migration
Adobe Magento powers around 9 percent of the world’s eCommerce sites — and a great number of those users are at a crossroads: Should we go through the process of migrating to Magento 2, or should we explore pastures anew?
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Introduction
What is Adobe Magento 2?
Magento 1 vs. Magento 2: What are the benefits of Magento 2?
Is Adobe Magento 2 migration mandatory?
The key challenges of migrating from Magento 1 to Adobe Magento 2
10 things you should know before migrating to Magento 2
Migrate, or replatform? That is the question
Psst! We know of another way…
M7: Speed Up Your Website and Applications
Site speed is critical for a successful website. Speed affects everything from a website's visibility on SERPs to conversion rates, engagement, and overall customer satisfaction. Needless to say, optimizing your website's speed is a necessity, but that doesn't make figuring out how to do it any easier.
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Introduction
Why Should You Care About Page Speed?
How Fast Should Your Page Load?
15 Reasons Why Your Website Loads Slowly
Tools to Help Diagnose Your Desktop and Mobile Site
The Relationship Between Page Speed Insights and Lighthouse
Top 10 Ways to Speed up Your Website
Existing Platforms – Open-Source Hosting
The 5 Key Areas That Influence Site Speed
7 Ways to Improve API Performance
Asset Management
Channel Management
The Infrastructure
Platforms
M8: Panama Papers: 2 Key Breaching Open Source Platforms
The hacking of Mossack Fonseca’s client portal leaked over 11.5 million documents, 4.8 million emails and 2.6TB of data - the largest leak in history. Prime ministers have resigned, business people are being scrutinized and over 30 countries have launched investigations against individuals and companies.
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Introduction
[Option 1] Outsource to a hosting provider who has a managed services
[Option 2] Implement a SaaS solution
[Option 3] Engage a commercial software provider
M9: Contentstack
Deciding on your next content management system can depend on several factors, including your current tech stack, the requirements of different departments, your current priorities and where you see your business heading in the future.
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Introduction
What is Contentstack?
Is Contentstack a headless CMS?
Does Contentstack have a headless commerce capability?
What is Contentstack best used for?
How much does Contentstack cost?
Contentstack pros
Contentstack cons
Example of Contentstack vs Core dna
Get more flexibility and scalability
Case Study 1: Did You Start Up a New Media Behemoth in 2005? These Guys Did…
Does the year 2005 feel like yesterday to you? Can you believe we’re now laying on the nostalgia about the events of just over 10 years ago?!
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Introduction
YouTube : The World’s 2nd Biggest Search Engine
Dailymotion: YouTube’s Arch Nemesis
TechCrunch: Breaking Technology News
Mashable: The Digital News Behemoth
The Huffington Post: From a Small Blog to Pulitzer Prize Winner
Case Study 2: What Does Adobe Acquiring Magento Mean For..?
“Adobe to Acquire Magento Commerce” was the straightforward headline of the press release that popped up in my news alert. Just five simple words. And yet, their impact could be tremendous. An impact that will be felt differently, depending on your role and relationship with these two software companies.
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Introduction
Shareholders and bankers
Adobe corporate
Magento customers
The broader market
Competitors
Conclusion
Case Study 3: Music Streaming No Longer Just For Men on Pirate Ships
You know it’s an election year when every face on your TV is suddenly an expert in human psychology.
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Music Streaming No Longer Just For Men on Pirate Ships
Case Study 4: Core dna vs BigCommerce vs Shopify Plus: Platform Standoff
This lesson will analyze BigCommerce, Shopify Plus, and Core dna to see which platform best suits forward-thinking online retailers looking to provide experiences, not just products.
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Introduction
Case Study 5: Acquia Acquired For $1B: What Does It Mean For Their Future?
The acquisition (or should we say, Acquiasition) may not come as a surprise to those who have followed Acquia’s story closely over the past few years. In a 2018 article for Xconomy, CEO of Acquia, Michael Sullivan, hinted that the company might end up selling “to accelerate (growth) even faster.”
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A plan years in the making?
Case Study 6: The Amazon Survival Guide: Thriving in The Age of Amazon
Amazon’s dominance over the eCommerce market is almost scary. 44% of all product searches, in fact, start with Amazon. They own 43% of all U.S. online retail sales. That’s almost half the market!
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Introduction
Why moving your products to Amazon isn’t the (only) solution
Competing against Amazon? Here are the 8 things to avoid
What to do instead of competing head-on with Amazon
Sell smart, and you might just survive
Case Study 7: Ascedia – Providing A Headless Solution For Standard Process (Case Study)
How Ascedia helped nutritional supplement giant, Standard Process, rewrite the way they engaged with their customers.
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Overview
A New Approach to Serving HCPs
A Web Presence And The Solution to Provide Content
Results
Assessment + Professional Diploma Certificate
eCommerce Platform Strategist

Competitors

One bright spot for Adobe is that, while their challenges and risks are manifold, they are not any worse what their large enterprise competitors Oracle, Salesforce, or SAP face too. Let us not forget that their “complete solution offerings” are also largely the result of acquisition, that many of them also rely on older technology, and that they too are not always “seamlessly integrated”.

Oracle relies on ATG, a company they acquired back in 2010, for eCommerce. I recall doing ATG projects back in 1998 at the height of the dot-com boom. SAP acquired hybris back in 2013 and the Salesforce Commerce Cloud is the re-branded Demandware, acquired in 2016.

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